Ingredient Expands One-to-One Marketing Services with Two New Hires

The growth reflects the agency's commitment to providing premiere content solutions to food and beverage clients.

MINNEAPOLIS, Dec. 7, 2023 /PRNewswire-PRWeb/ -- Today, Ingredient, a food marketing agency inspiring connections between brands and consumers, announced two new hires with certifications in Salesforce Marketing Cloud: James Sullivan, Senior Director of Campaign Management, and Joel Gulledge, Quality Assurance Manager. Ingredient works with clients large and small, including B2C campaigns for hometown favorites including Southern California-based Gelson's Markets to global brands like General Mills.

"For the last 20 years, as long as email has prevailed, our team has been dedicated to developing a powerful set of one-to-one marketing and design skills," said Michele Souder, Vice President Agency Services at Ingredient. "We're continuing to invest in our one-to-one capabilities to provide world class expertise and service to our clients. Existing and new clients will receive the full service package including sophisticated digital journeys for their customers."

Sullivan joins Ingredient with over two decades of digital marketing experience. He will deliver a heightened level of campaign analytics, as well as customer communication and loyalty program strategy through Salesforce Marketing Cloud. Prior, he supported renowned organizations like Red Robin, Vail Resorts, CenturyLink, and Frontier Airlines. Sullivan has worked within multiple large scale platforms including Salesforce, Hubspot, Oracle, and Adobe.

Gulledge will help the agency standardize existing QA processes for major household name brands across digital deliverables, primarily email marketing testing. He will focus on ensuring the highest quality deliverables by identifying and troubleshooting errors for the agency's clients. Gulledge has worked in the field for over a decade helping companies such as FedEx and Pfizer.

Ingredient is made up of nearly 60 professional strategists and process experts, designers and developers, copywriters, photographers, videographers, and culinary professionals. To learn more, visit Ingredient.mn and follow @ingredientmpls on the socials.

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