Introducing WDGT — Full-Service Email Marketing

We love announcing things. And today we get to announce something we’re absolutely thrilled about — the launch of a new venture.

Allow us to introduce WDGT, a full-service email marketing agency that brings together technology, content strategy, and creative. WDGT is pronounced Widget, and it’s the latest addition to our family of companies, which includes not only Ingredient, but also Stunt Puppy.

But I thought Ingredient specialized in food marketing?

It’s true, we love food. Enough to make it our jobs. And we love partnering with brands to create engaging content and authentic connections around food.

We also value our client relationships. For years, our colleagues have trusted us with their ideas, their goals, and their challenges and we’ve worked side-by-side to help them connect with their customers.

Great email campaigns are one of the ways we do that. In fact, we’re so good at email that when our esteemed colleagues leave their food-related jobs for other industries, they often reach out to us for help with their email marketing. And of course we want to work with them too. So much so that we’ve launched WDGT, a whole company that does nothing but email and works in all industries, not just food.

So Why the Focus on Email?

Because we love it too. Email generates an average ROI of $36 for every dollar spent.

  • Everyone uses email. In fact, 95% of consumers check their email every day.
  • You’re not paying for eyeballs. Subscribers opt in, indicating they want to hear from you. You don’t have to pay for placement or try to outwit an algorithm.
  • It’s endlessly customizable. Your content can be tailored to a targeted audience, leading to more relevant connections.

Okay, Okay, so why should I work with WDGT?

Email requires a special skill set and knowledge base, one that we’ve developed over the course of 20 years in the email marketing industry. For email, that’s basically forever. We’ve worked with clients large and small, from B2B communications with highly-targeted subscribers to B2C campaigns for global brands.

We understand the role of email in our clients’ marketing mix — it’s one component of a larger ecosystem. And that’s how we envision WDGT: a partnership that can plug into your company’s programs and processes to provide help where you want it most. We bring together nerdy technology, brilliant content strategy, and engaging creative to remove the friction from our client’s email marketing campaigns. We make email easy. And we build it with beautiful, contemporary designs and engaging content, so your audience will click for more. After all, that’s what it’s all about.

Our clients respect us because we know what we’re doing, and they love working with us because we care about their email programs and their success as much as they do. We realize that trust is something special, a solid foundation for us to build the next 20 years on — as WDGT.

Interested in talking about WDGT or your email marketing efforts? Visit for more information, or give us a shout at — we live for this stuff.

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