World's best food

Being part of a new brand launch is always exciting, especially when the brand is also quite easily my favorite food in the world: Ice cream.

Sweet Me Creamery is a brand new label in the crowded ice cream category. The photoshoot we did for them was one of the most interesting I've been involved with if only because it involved playing with liquid nitrogen (not something I'd advise you try at home) and, of course, SO MUCH ice cream. I mean, not all of it was manhandled during the shoot.

Besides the shoot, we're doing a ton more stuff for Sweet Me. Check out the case study page for more details.