Live Real Farms
We worked with Live Real Farms to build a creative and strategic communication plan as they finalized the development of their new fruit-and-yogurt smoothies.
Designed to appeal primarily to moms and those seeking healthier lifestyles, Live Real Farms smoothies provide a snack alternative made with quality ingredients and healthful attributes such as pure dairy protein, probiotics, calcium but with no added sugar. Developed by Kemps on behalf of a co-op of more than 14,500 U.S. dairy farmers, Live Real Fames represents the wholesome appeal and simple, farm-to-table ingredients embodied by those who make their livelihoods from the land.
We wrote a manifesto to sharply define what sets Live Real Farms apart from the competition. We also led our proprietary Topic Priority Schema session, working with the client team to develop a brand voice and a strategic communication plan. With the insights gleaned from these exercises, we wrote, designed and built their website, using a simple-to-use CMS, architected so that it can be easily expanded as new products are released.
Upon the launch of the product and the website, we zeroed in on their social media strategy, focusing on the markets where the product was available at launch. Targeting the brand’s two key audiences – women with younger children and a wellness group identified by interests related to a healthy lifestyle – our campaign included four components:
- Digital offers designed specifically for the two audiences
- Social media awareness ads, focusing on reach and repetition of tailored messaging
- Social media acquisition ads, to grow an organic following
- Influencer outreach, leveraging trusted, relevant local bloggers and brands
We continue to work as their primary strategic and creative agency for online communication, both via their website and on social media.