Not being from Minnesota originally, I have to admit I was not familiar with Heggies Pizza. Then we started working with them and I realized there are two types of people: Those who love Heggies Pizza and those who’ve never tried Heggies Pizza.
While working on this project, I learned that there are a lot of people at Ingredient who love Heggies. Also that square cut is superior to triangular cut (at least when it comes to pizza with thinner crusts). Oh, and that Heggies has one of those qualities all brands crave: Deeply ingrained authenticity. Heggies is more than pizza, it’s a companion to some of life’s best times. It’s simple and good and made with a ridiculous attention to detail and quality.
Find out more about our work with Heggies on their case study page.