Despite the rising popularity of social media and messaging apps, an Adobe 2017 Consumer Email Survey found that the average respondent spent 5.4 hours per day checking email! And according to a 2016 study by The Radicati Group, email use worldwide is estimated to top 3 billion users by 2020.
At Ingredient, we believe that the fundamental value of email marketing is more relevant than ever. In fact, of all the strategies in your marketing toolkit, email has some distinct advantages.
Here are a few key reasons why it makes sense to leverage email in your marketing efforts: