When Midwest grocery chain Lunds & Byerlys asked us to create an in-store holiday brochure, we knew we needed something that would attract and inspire their customers and drive sales during this key cooking season. At the same time, we wanted a piece that echoed the consumer engagement strategies we created for Lunds & Byerlys online and brought them to life in stores.
Covering all the bases from content strategy to design, copywriting and photography, we crafted a publication that paired relevant product information with a good dose of creative holiday inspiration. Bonus: We sprinkled promotions, giveaways and recipes throughout, driving traffic back to the Lunds & Byerlys website.
- Content strategy
- Food styling
- Promotional strategy & management
- Print design