Sweet Me Creamery

As a newcomer to the super-premium ice cream market, Sweet Me Creamery needed a marketing presence that would stand out in the crowded ice cream aisle and in the face of established and well-known brands. With no existing brand equity, they leaned on our expertise to bring their brand strategy to life in a way that would personify their carefree, artisan style and resonate with their target demographic: Millennial females. We helped Sweet Me craft a consumer story, finding a sweet spot between the quirky and luxurious tones of competing brands, and brought it to life through website design and social media strategy. The cherry on top: We used our food styling and photography talents to create irresistible imagery throughout the brand’s communication vehicles.

Services

  • Content strategy
  • Copywriting
  • Digital strategy
  • Food styling
  • Frontend development
  • Paid media
  • Photography
  • Social media management
  • CMS implementation
  • Website design
  • Ice cream tasting
  • Liquid nitrogen wrangling