As a newcomer to the super-premium ice cream market, Sweet Me Creamery needed a marketing presence that would stand out in the crowded ice cream aisle and in the face of established and well-known brands. With no existing brand equity, they leaned on our expertise to bring their brand strategy to life in a way that would personify their carefree, artisan style and resonate with their target demographic: Millennial females. We helped Sweet Me craft a consumer story, finding a sweet spot between the quirky and luxurious tones of competing brands, and brought it to life through website design and social media strategy. The cherry on top: We used our food styling and photography talents to create irresistible imagery throughout the brand’s communication vehicles.