Lunds & Byerlys Nourish

A relatable consumer experience

In early 2015, we developed the brand strategy for a new health and wellness platform for regional grocery chain Lunds & Byerlys, including a brand name and identity. The concept included an online presence and touchpoints throughout the store.

The concept took off, and shortly thereafter Lunds & Byerlys launched Nourish, a proprietary online and in-store organic, natural, health and wellness platform that highlights products sold within these categories and promotes a healthier lifestyle among customers. Our team created the online experience, including copy, photography, and design, and helped to translate the program basics into an attainable, relatable consumer experience.