Ingredient Hires Minnesota Star Tribune Digital Innovation Leader Tom Horgen as Senior Director of Content Strategy

After Nearly Two Decades at the Publication, Horgen Joins the Agency to Drive Innovative Content Strategies for Top Food Brands

MINNEAPOLIS (Sept. 30, 2024) – Today, Ingredient, a Minneapolis-based marketing agency that connects food and food-adjacent brands to consumers, welcomes Tom Horgen as Senior Director of Content Strategy. He joins the company from The Minnesota Star Tribune, where he spent 19 years in various roles, most recently leading the company’s Audience department. In his new role at Ingredient, Horgen will oversee the content strategy group that works with clients including Betty Crocker, Pillsbury, BoxTops for Education, Gelson’s Markets, Lunds & Byerlys and more.

“Tom’s extensive experience in audience development and innovative content strategies will be vital in helping us deliver smart, thoughtful and creative solutions to our clients every day,” said Ken Goldman, Ingredient partner and vice president of strategy.

At The Minnesota Star Tribune, Horgen began his career as a reporter and columnist, focusing on the evolution of Minnesota’s bar and restaurant scene before expanding into broader culture coverage. He led teams dedicated to food, music, art, theater and fashion, while also guiding the newsroom to adopt a multi-platform approach to grow digital audiences. Additionally, he managed content strategies, spearheaded a major initiative to revamp the newsletter portfolio, and contributed to significant digital subscription growth, with his team driving hundreds of thousands of monthly referrals and millions of impressions across key channels.

“Food and storytelling are lifelong passions of mine,” said Horgen, senior director of content strategy at Ingredient. “I’m beyond excited to join Ingredient and deliver the type of brand experiences that people won’t forget.”

Ingredient is made up of nearly 60 strategists, technical experts and developers, designers, copywriters, photographers, videographers and culinary professionals. To learn more, visit Ingredient.mn and follow @ingredientmpls on socials.