Ingredient Named Digital Agency of Record for Plochman’s Mustard

Leading Food Marketing Agency Will Elevate Plochman’s Marketing Content and Creative Production to Transform Regional Favorite Into National Staple

MINNEAPOLIS (Feb. 25, 2025) – Plochman’s, a Chicago-rooted, family-founded premium mustard company, has chosen Ingredient to lead its marketing and creative strategies to amplify brand growth. Plochman’s Mustard is proudly part of HACO Culinary, a leading innovator in premium sauces, dressings, and condiments. As an original brand made in the United States, Plochman’s has delivered high-quality mustards to consumers’ tables for over 150 years.

Ingredient, a premier food marketing agency, will spearhead Plochman’s creative production, social media strategy, and email marketing to fuel brand awareness and expand retail distribution. With the expertise of over 60 marketing strategists, designers, copywriters, and culinary professionals, Ingredient is poised to evolve Plochman’s regional acclaim to a nationally recognized household name.

“Mustard is more than a condiment—it’s a staple in kitchens, restaurants, and homes everywhere,” said Brian Brown, partner and president at Ingredient. “Plochman’s mustards are an ideal culinary tool for creating distinctive dishes. We’re thrilled to bring our expertise to the table and craft strategies that not only showcase the brand’s diverse flavors, but make Plochman’s a must-have condiment for consumers.”

This partnership showcases Ingredient’s 30+ years of expertise leading marketing and content strategies for iconic CPG brands like Lucky Charms, Betty Crocker, and Pillsbury, along with independent grocery retailers like Lunds & Byerlys and Gelson’s Markets.

“At Plochman’s, we’ve remained committed to crafting first-class mustards with quality ingredients for over a century,” said Rodney Naylor, senior VP of sales and marketing at Plochman’s. “We’re confident that our partnership with Ingredient will help us build upon our legacy and expand our footprint on store shelves and in consumers’ homes nationwide.”

Founded in 1852, Plochman’s was the pioneer of the first successful squeeze condiment in the U.S.—the distinctive yellow mustard squeeze barrel. Today, the brand’s small-batch techniques and first-rate ingredients have resulted in innovative flavors like The Works and Chicago Fire, and earned award-winning recognition for products like Original Mild and Kosciusko® Spicy Brown. Highlighting Plochman’s 19 varieties of premium, flavored mustards, Ingredient will employ a dynamic, content-driven approach to foster brand growth. This will include curating specialty recipes and executing results-driven email marketing campaigns. As part of this partnership, Ingredient will also oversee Plochman’s social channels, strengthening its presence as a must-have staple for food lovers everywhere.

To learn more about Ingredient’s services or clients, visit Ingredient.mn. For more information about Plochman’s, visit Plochman.com.

About Ingredient

Ingredient is a food marketing agency inspiring connections between brands and consumers. The team is built of experts in marketing strategy, creative, and culinary professionals, working together to tell unique brand stories that build lasting relationships with consumers. Since 1994, Ingredient has led marketing and content strategies for iconic food brands, including both CPG companies and grocery retailers. With a deep commitment to understanding clients, their target audiences, and channels, plus an in-house production studio and chefs on staff, Ingredient is the agency partner for delivering scroll-stopping work. To learn more about Ingredient’s services and clients, visit Ingredient.mn. 

About Plochman’s

Plochman’s is a family founded, Chicago rooted, internationally recognized mustard company. Founded in 1852, Plochman’s has delivered the most delicious, quality mustards to consumers’ tables for over 150 years. Using small-batch techniques and high-quality ingredients, Plochman’s has earned recognition as a household staple. Pioneering the first successful squeeze condiment in the U.S. in 1957, the Plochman family, coined as “first family of mustard,” has since expanded its product line from its classic yellow mustard to award-winning flavors like Original Mild, Carolina BBQ, and Kosciusko® Spicy Brown. With over 19 varieties, Plochman’s mustards are an ideal culinary tool for creating distinctive recipes; for just pennies, consumers can add depth to current flavors or create new, signature flavors worthy of increased margins and creating heightened customer loyalty. For more information about Plochman’s, or to learn more about its flavors, visit Plochman.com.