About

Ingredient was inspired by decades of marketing experience and lifetimes of passion for food and food culture.

Since 1994, we’ve been helping brands both big and small share their unique stories and connect with consumers. We operate primarily in the digital world, from emails and videos to websites and social media, because these days it’s simply the most effective way to communicate — but we also have experience expanding that messaging across the marketing mix. We know our way around CTRs and KPIs and believe in the importance of learning from results.

Every brand has a story. These days, when you’re working to connect brands and consumers, you have to go beyond the “what” and “when.” Today, it’s about the “who” and “why” — telling the stories behind the brands we engage with every day. It’s about finding new ways to inspire and connect with consumers on an emotional level.

We achieve our clients’ business objectives by pulling back the curtain and sharing the things that make a brand feel more human. Today’s consumers are smart, busy, and constantly bombarded with messages; we find ways to break through the clutter and create a meaningful, relatable dialogue based on a common love of food.

Our company is comprised of smart, dedicated people from a variety of backgrounds with a wide range of skill sets. But when it comes down to it, our agency's secret sauce isn't just our individual talents; it's the recipe we create when we all come together. With such a diverse, talented group of people collaborating on a daily basis, we can deliver thoughtful, effective solutions to whatever marketing challenges come our way. We build on each other’s strengths in order to create work that elevates our clients’ success. We tell stories. We create connections. And we get to eat some pretty amazing food along the way.

Our agency's secret sauce isn't just our individual talents; it's the recipe we create when we all come together.​

Want to work together?

Let’s chat over a cheeseboard!

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