Betty Crocker


Content Strategy


Interactive Marketing

Email Campaign Management

Email Strategy, Testing & Optimization

HTML Authoring

A partnership that’s spanned decades

We’ve worked with General Mills on a wide range of brands, including one of America’s most trusted recipe sources, Betty Crocker. Throughout the years, we’ve used our strategic expertise, design talents and persuasive copy skills, along with our unparalleled technical knowledge, to build a personal relationship between the Betty Crocker brand and its core consumer.

A unique blend of experience and agility

After years of working with the CPG and food industries, we know what people love to eat. Working on the Betty Crocker email channel from content strategy to final send, we closely follow trends in order to offer content that inspires consumers to try new things. We leverage data to build an interactive experience that generates traffic, maximizes interaction — and most of all, creates customer loyalty.

Our design team is proficient in both desktop and mobile design best practices; our campaign management team handles hundreds of individual campaigns per year. Our technical expertise includes HTML authoring, dynamic content, geo-targeted messaging, sweepstakes integration, and couponing.

Let's talk.

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