Ingredient 2024 Food and Beverage Trend Report

2023 brought us tinned fish, savory cocktails, nostalgia-inspired everything, and a proverbial charcuterie board of various other food and drink trends. Now that the year is officially behind us, what surprises and delights does 2024 have in store for us? As always, our culinary, content, and branding teams are all in on the prediction fun.

Unsurprisingly, we’re already seeing rising trends that have been influenced by current social and economic factors, and we’ve started putting several of these trends to work for our culinary and CPG clients (think grab-and-go breakfasts and nextover meals). But how will these factors continue to shape and transform the ever-evolving landscape of the food industry? From picnicking to protein-based snacks, get a taste of the most noteworthy trends we see on the horizon and how you might align your offerings to maintain relevance and build relationships with your customers in 2024.

Picnicking: Togetherness & Budget-Friendly Escape

Dining outdoors offers a delightful escape from the hustle and bustle of daily life; it encapsulates the essence of a carefree, budget-friendly lifestyle. We expect picnicking to rise as an outdoor activity for consumers in 2024. The allure is in the freedom — no reservations, no dress codes, just an open space and a blanket to share!