How Sprout Social Elevates Our Content Strategy

While the recipe videos and food content that come across your social media feeds may look simple, getting it in front of users has never been tougher. Ever-changing algorithms, blink-and-you-miss-it trends, and more content creators than ever before means the use of a social media management tool is non-negotiable. At Ingredient, we use Sprout Social to help get the job done.

Sprout’s value is indisputable and that’s why it is a staple tech tool here at Ingredient, as it allows us to do our jobs efficiently and effectively; learn more every day; and accommodate our clients’ goals in a dynamic social landscape. We could write endlessly about what makes Sprout a useful tool, but as social media professionals, we know short is sweet. 

Here are a few of the features that help us take our social strategy to the next level.

📊Reporting

The real power of Sprout’s analytics reporting function is flexibility — the tool is truly what you make of it! Functions, such as the tagging feature, allow us to get granular and ensure our content strategy is delivering results, whereas automated reporting can help ensure all stakeholders in an account see the bigger picture each week. Sprout offers a variety of reports to help measure performance, from cross-channel paid media analytics to a single account’s organic performance. With Sprout, we set the level of data to meet our needs.

🔍Competitor Analysis

Sprout’s reporting doesn’t stop at allowing us to benchmark against our own content, it also provides tools to compare our social performance with industry competitors. The competitor analysis function provides up-to-date insights on how we compare to a chosen competitors’ audience size and engagements per post, along with other essential KPIs. Claiming a spot on users’ news feeds has never been tougher, and this function gives us a leg up in staying a step ahead for our clients.

📢 Social Listening

Sprout harnesses advanced algorithms to provide real-time analytics for powerful social listening. Using this tool allows marketers to track brand mentions, industry trends, and hot-button brand-related conversations right as they emerge. These insights deepen the understanding of consumer perception and can be a powerful tool in guiding future social strategies. 

Sprout harnesses advanced algorithms to provide real-time analytics for powerful social listening. Using this tool allows marketers to track brand mentions, industry trends, and hot-button brand-related conversations right as they emerge. These insights deepen the understanding of consumer perception and can be a powerful tool in guiding future social strategies. 

👥Community Management

The community management tools offered within Sprout allow us to foster meaningful online relationships for our brands and develop their voice across many channels. With social interactions viewable all in one spot, we can manage conversations, provide efficient customer service, keep track of key players in the online community, and more. These abilities provide the opportunity to transform online interactions into lasting, positive relationships, ultimately driving brand growth and reputation for our clients.

Sprout is a vital asset in our content toolkit at Ingredient. Leveraging these tools enhances our ability to deliver impactful results and stay ahead of emerging trends and competitors. Ultimately, Sprout helps us elevate our social media strategy, ensuring that our clients’ content consistently resonates and thrives in a crowded digital space.