The Rise of Picnic Culture: Why This Year Could See a Surge in Al Fresco Dining Adventures

Picnicking is poised to take a huge bite out of the 2024 food scene. But why and, perhaps more importantly, what does this mean for CPG brands and grocery stores? In this Food Industry Executive guest post, Ingredient’s president and partner Brian Brown delves into the 4 key social and economic factors driving the uptick in picnics and how you can leverage them to remain relevant and connect with consumers.

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