Our partnership with General Mills has spanned decades. We’ve worked with them on a wide range of brands, including one of America’s most trusted recipe sources, Betty Crocker. Throughout the years, we’ve used our strategic expertise, design talents and persuasive copy skills, along with our unparalleled technical knowledge, to build a personal relationship between the Betty Crocker brand and their core consumer.
We work on the Betty Crocker email channel from content strategy to final send, providing a unique blend of experience and agility; after years of working with the CPG and food industries we know what people love to eat. We closely follow trends in order to offer content that inspires consumers to try new things. We leverage data to build an interactive experience that generates traffic, maximizes interaction — and most of all, creates customer loyalty.
Our design team is proficient in both desktop and mobile design best practices; our campaign management team handles hundreds of individual campaigns per year. Our technical expertise includes HTML authoring, dynamic content, geo-targeted messaging, sweepstakes integration and couponing.
- Content strategy
- Interactive marketing
- Email campaign management
- Email strategy, testing & optimization
- HTML authoring